We let the outcomes do the talking.

Roser Digital + ZNLOVE: Shopify Replatform for the Natural History Museum of Los Angeles County

Roser Digital partnered with ZNLOVE and WriteBrand to replatform the Natural History Museum of LA County’s eCommerce experience to Shopify—unlocking greater control, performance, and revenue potential in support of the museum’s mission.

Previously, NHM was constrained by an external platform partner, limiting flexibility across user experience, integrations, and revenue optimization. Our team led a full replatform to Shopify, resolving technical inefficiencies and creating a more seamless, scalable foundation.

We streamlined complex integrations, improved site speed and performance, and thoughtfully unified eCommerce with membership and donation flows—creating a cohesive user journey from discovery to contribution.

Key outcomes:

  • Restored ownership and control over UX, inventory, and revenue streams.

  • Unified shopping, membership, and donations into a single intuitive experience.

  • Drove immediate performance gains, including 83% of traffic from organic search in week one—outperforming peak November benchmarks.

https://shop.nhm.org/